|
Phil's Fresh Eggs to Carry
American Humane Association Free Farmed Label
Washington, DC - The American Humane Association (AHA)
and Farm Animal Services (FAS) today announced that Phil’s Fresh Eggs
of Forreston, IL, is the latest egg producer to qualify for the Free
Farmed label. The label, unveiled this past fall, is the first-ever
program to certify that farm animals are raised in a humane manner. A
Free Farmed label will assure consumers that the egg products they
purchase from Phil’s Fresh Eggs come from animals that were treated
according to animal welfare standards developed by AHA.
“We are very pleased to certify that Phil’s Fresh
Eggs qualifies for the Free Farmed label,” said Adele Douglass,
Executive Director of FAS, which administers and monitors the Free
Farmed program. “The more producers that carry this label, the more we
can raise awareness of farm animal treatment. For 40 years, Phil’s
Fresh Eggs has been showing the way towards a more humane farming
environment for egg-producing hens. The ‘Free Farmed’ label on Phil’s
Fresh Eggs cartons will emphasize this proud history to consumers.”
“Additional to our proven flavor advantage, this
certification will also assure egg lovers of our unique animal-friendly
methods,” said Rod Wubbena, Vice-President and General Manager of Phil’s
Fresh Eggs. “With marketing claims in the egg industry as numerous and
hard to validate as they are, we believe FAS monitoring will offer
improved credibility for cage-free egg brands vying for consumer trust.
Cartons bearing the Free Farmed symbol should start appearing on dairy
shelves across the Midwest by mid-December.”
The American Humane Association launched the Free Farmed
program in September. The certification program is administered by Farm
Animal Services, a nonprofit organization created by AHA. FAS oversees
the inspection, certification, and compliance of producers and other
businesses that have applied for the Free Farmed label. The United
States Department of Agriculture verifies FAS’s inspection process.
The label is awarded based on animal welfare standards
developed by the AHA Scientific Committee. The standards outline the
housing, and environmental conditions for the animals, and also contain
education standards for farm management and staff. The AHA Scientific
Committee includes experts in the animal care, veterinary, animal
behavior and animal welfare fields with experience in ethical and humane
treatment of animals. Currently, standards are in place for egg-laying
hens, broiler chickens, dairy and beef cattle.
Phil’s Fresh Eggs is the one of the Midwest’s
largest cage-free egg farm and is now the largest cage-free producer
qualifying for the Free Farmed label. Phil’s Fresh Eggs believes in
practicing consistent and humane animal care and provides a special and
unique hen environment. Football field-sized buildings are home to
communities of laying hens that have access to separate roost, scratch
feed, water and nesting areas. Phil’s Fresh Eggs are available in
Chicago area stores, including Dominick’s Finer Foods, Whole Foods
Markets, Treasure Island Stores and Oberweis Dairy. The brand is also
available at Eagle Country Markets, Hilander-Kroger and Logli-Snuck’s
Markets, as well as through health food distributors such as Blooming
Prairie Cooperative (Iowa City, IA), Tree of Life/Gourmet Award Foods
(Bloomington, IN) and North Farm Cooperative (Madison, WI).
For over 123 years, the American Humane Association has
worked to protect children and animals from violence, abuse and neglect.
With headquarters in Colorado, AHA is also a voice for children and
animals in Washington, DC (home to Farm Animal Services) and oversees
the use of animals in movies and television through its Los Angeles, CA,
office. For more information on AHA, log on to.
|